Analysis & research
Original takes on Lake Garda tourism — market, seasonality, search demand and data by comune.
Raw data in. Intelligence out.
One number — centimetres above the Peschiera hydrometric zero — tells of climate, drought, beaches and the fields of the Mincio. Five years of data and the 2022 collapse.
By Prof. J.P. L. de Oliveira, Ph.D.Lake Garda has more than one tourist. A map of its publics — seasonal and year-round — by region: who they are, where they come from, what they seek.
By Prof. J.P. L. de Oliveira, Ph.D.We measured the digital attention of the 27 lakeside towns using Wikipedia views in three languages. The ranking matches neither fame nor tourist numbers.
By Prof. J.P. L. de Oliveira, Ph.D.Every institutional document repeats the 25 million. But for anyone competing for the tourist on Google it is the wrong number. We crossed the official statistics with real search demand.
By Prof. J.P. L. de Oliveira, Ph.D.