Analysis & research
Original takes on Lake Garda tourism — market, seasonality, search demand and data by comune.
Raw data in. Intelligence out.
Our analysis
The two Gardas: the seasonal public and the one that comes all year
Lake Garda has more than one tourist. A map of its publics — seasonal and year-round — by region: who they are, where they come from, what they seek.
By Prof. J.P. L. de Oliveira, Ph.D.The digital attention map: which Lake Garda towns the world really searches for
We measured the digital attention of the 27 lakeside towns using Wikipedia views in three languages. The ranking matches neither fame nor tourist numbers.
By Prof. J.P. L. de Oliveira, Ph.D.The 25 million that mislead: the real size of Lake Garda's digital market
Every institutional document repeats the 25 million. But for anyone competing for the tourist on Google it is the wrong number. We crossed the official statistics with real search demand.
By Prof. J.P. L. de Oliveira, Ph.D.